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Research papers

Discovering unanswered consumer needs

Improving or refining current products is not good enough to sustain or improve competitive advantage. Products, markets and categories are changing fast and consumers' (buying) behaviour is very difficult to predict. However, to make real progress...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Author: Mark Friedl
September 22, 2002
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Citation

Friedl, M. (2002a, September 22). Discovering unanswered consumer needs. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/discovering-unanswered-consumer-needs